Pure franchising is also referred to as:
A) trade name franchising.
B) business format franchising.
C) product distribution franchising.
D) all of the above.
Answer: B
Business
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Razor Automobiles Inc. has slightly different versions of the same car for the American, European, and Asian markets. Its employees are grouped into divisions based on the market they have been assigned. This is an example of _____ departmentalization.
Fill in the blank(s) with the appropriate word(s).
Business
An example of a(n) ________ is a five-foot-high cardboard display of Cap'n Crunch next to Cap'n Crunch cereal boxes
A) point of purchase (POP) display B) incentive program C) promotional product D) co-op advertisement E) case allowance
Business