The primary purpose of umbrella coverage is to insure the home from damages due to falling objects

A personal care item such as a new flavour of dental floss may have a slow rate of adoption because it is not a highly visible item in homes. Also, this item is not often discussed among friends and coworkers. This is an example of how which characteristic can work to slow the adoption process?

a. relative advantage b. observability c. compatibility d. trialability

Management at Growing Green, a company that markets organic and environmentally friendly gardening and landscaping supplies and equipment, are evaluating the benefits and disadvantages of indirect exporting, direct exporting, and licensing

In which stage of the international marketing process is Growing Green? A) deciding whether to go global B) deciding which global markets are most attractive C) deciding which market-entry strategy is best D) deciding on the marketing mix strategies for foreign markets E) deciding on the global marketing organization