A well-structured relation contains minimal redundancy and allows users to manipulate the relation without errors or inconsistencies

If 63% of consumers are aware of JM Manufacturers Inc's 3-D television, 38% of that group likes the product's benefit, 54% of that group finds the price acceptable, 21% of that group intend to buy the product, and 48% of that group actually purchase

the product from JM Manufacturers, then the share potential index for the 3-D television is ________. A) 1.3% B) 2.7% C) 3.4% D) 6.2% E) 10.1%

Erica Jenson has a limited budget to conduct market research. Which of the following research approaches would provide Erica with the most cost-effective way to reach a large number of respondents in a short period?

A) telephone surveys B) personal interviews C) Internet-based surveys D) mail surveys E) focus group interviews