Salespeople bringing suggestions for a new fast food item to the headquarters of their food manufacturer is an example of ________

A) product analysis
B) commercialization
C) idea generation
D) idea screening
E) concept testing

C
Explanation: C) Ideas for entirely new products or improved versions of existing products are often generated by listening closely to customers or focus groups. In fact, customer complaints may signal a need for a new product. Suppliers, employees, and salespeople also generate ideas by assessing the competition and through trade shows.