What are the three traits that contribute to credibility? Briefly define each. Then list at least one way that speakers can demonstrate each of these traits
What will be an ideal response?
Answer: Credibility is the degree to which the audience regards a speaker as a believable spokesperson. What makes a speaker credible can vary from culture to culture. Credibility is comprised of three main characteristics: 1) Competence – the knowledge and expertise an audience thinks the speaker has; demonstrated by telling them about it training and experience, citing research sources, stressing competencies of those sources. 2) Character – the honesty, concern, and morality the audience sees in a speaker; demonstrated by stressing fairness and balance, interest and care for the audience, and concern for enduring values and lasting truths. 3) Charisma – a combination of personality and dynamism as seen by the audience; demonstrated by showing a positive outlook and forward thinking, showing enthusiasm and pleasure in speaking, being empathic, and using clear and decisive language. Examples will vary.
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In Vafa's persuasive speech on getting involved with Habit for Humanity he comments, "Look, I
understand that this will take a commitment from you—both in time and money spent—but your efforts will make this project extraordinary!" What part of the argument model has Charlie exercised? A. Qualifier B. Argument C. Warrant D. Premise
Diffusion of Innovation addresses how innovations are adapted into a culture and uses. As part of this, there are four main considerations. Which of the following is not one of the considerations:
a. The innovation b. The cost of acquisition c. Communication channels d. Time e. Social system