Channel-originated promotion events are run by the channel itself, either to the next channel in the distribution chain or to final customers

What happens when pricing is used as part of a promotion strategy?

a. It must be accompanied by personal selling. b. It cannot be used as a public relations tool. c. It can be effectively used in trade promotions. d. It makes the establishment of a price-to-quality relationship unnecessary.

If a company manufactures a product in the home-country market as well as in foreign markets it is considered black marketing

Indicate whether the statement is true or false