________ is a qualitative assessment of the value of a message exposed in a particular medium
A) Media reach
B) Media impact
C) Media engagement
D) Media efficiency
E) Impression
B
Business
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A company has developed over-the-counter eye drops to alleviate cataract problems in senior dogs and cats. It is the first product of its type to enter the marketplace
What promotional mix would the company most likely use with this new product? Why?
Business
Which element in the retail promotion mix most often emphasizes novelty?
a. public relations b. personal selling c. sales promotion d. advertising
Business