The optimal method for setting a media budget is the ________ approach because it is based on spending necessary to accomplishing specific media objectives
A) percentage-of-sales-revenue
B) affordable
C) media footprint
D) objective-and-task
E) media optimization
D
Business
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Which of the following is NOT a technique to increase cash flows?
a. Taking deposits and progress payments b. Using non-cash employee incentives c. Factoring receivables d. All of the above are methods for increasing cash flow.
Business
A lending institution refuses to make loans in a specific geographical area of the city because it is racially mixed. the practice would be considered:
A. Redlining. B. Sterring. C. Blockbusting D. Refinancing
Business