Good business communicators understand that ________

A) their message must influence anyone who might come across it
B) their message must be able to reach their targeted audience
C) being a good writer is the only way to reach your audience
D) being a good listener is not necessary to understand audience concerns
E) being a good reader is vital, as it is the only way to gain insights into audience concerns

Answer: B
Explanation: B) Good business communicators understand that their messages must reach and influence the audience, the individual person or people for whom a message is intended. Being able to reach an audience requires that you be a good reader and listener to understand audience concerns, then to compose easy-to-read messages that address these concerns.