Frederick Herzberg asserts that hygiene factors and motivators are equivalent

Flighting or pulsing can lead to:

A) higher temporary peak in recall. B) higher total recall. C) lower temporary recall. D) lower total recall.

If a company uses a low-price strategy, the company should most likely consider which of the following when negotiating with transactional buyers?

A) selling at the cost of manufacturing the product to improve economies of scale B) eliminating features that contribute to a higher selling price C) increasing the number of features of the product D) matching competitors' prices E) changing branding