Which of the following is a permissive subject of bargaining?
A) working hours
B) rates of pay
C) scope of the enterprise
D) shift differentials
C
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Starbucks entered India via an alliance with the Tata Group. This is an example of "market penetration."
Indicate whether the statement is true or false
Campbell's has been marketing soup in Japan for more than 40 years. Early on, Japanese consumers were not receptive to ads featuring the Campbell Kids and the "M'm M'm Good" slogan
This compelled Campbell's to develop ads featuring a talking soup can known as "Mr. Campbell." Campbell's also developed soup varieties for Japan with fish as the main protein source and spices that reflect local preferences. As described here, which of the following strategies has Campbell's used in Japan? A) product-communications extension B) product extension-communications adaptation C) product adaptation-communications extension D) product-communication adaptation E) product invention