Mandy attended a lecture where a professor of health communication from Johns

Hopkins explained how the university's campaign to combat AIDS in Africa involved
use of a prime-time television drama series to promote open discussion about the

affliction—a topic that has long been taboo in African society. In the popular series, one
of the characters dies from the illness and other characters discuss it openly, prompting
viewers—likewise—to begin to discuss AIDS. The professor pointed out that since the
topic is no longer regarded as taboo by many, progress can be made. Mandy was so
impressed by the lecture that she decided she'd like to give a speech about the professor's
work in Africa. How should she proceed?
A) Attempt to replicate the lecture, presenting it as approximately as possible
B) Use the lecture as one source and attempt to learn much more about the campaign
C) Select a different topic, since her captive audience might find it offensive
D) Select a different topic, since she is not—herself—a health communication major

B

Communication & Mass Media

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