A system of marketing by which an organization communicates directly with customers to generate a response or transaction. This is the definition of

Which of the following is not an element of corporate imagination?

a. Overturn price–performance assumptions b. Escape the tyranny of the served market c. Use new sources of ideas for innovative product concepts d. Get out in front of customers e. Identify a network of "Angels"

Initial markup is based on original value, while maintained markup is based on actual prices received for merchandise sold

Indicate whether the statement is true or false