Preferred personality is a value orientation that expresses whether it is more important for a person to
a. do or to be.
b. teach or to learn.
c. focus or to ignore.
d. talk or to listen.
A
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Indicate whether this statement is true or false.
Merlin, a public relations professional, is prepping a company spokesperson for a talk show
What recommendation should Merlin give to the spokesperson, so he focuses on the message rather than publicizing his organization's products or services? Why is it beneficial? a. The spokesperson should mention the company name or the brand only once or twice during the interview; it helps the show from being too commercial and promotional. b. The spokesperson should avoid industry jargon; it benefits the larger audience understand better. c. The spokesperson should use the bridging technique; it ensures accuracy while speaking. d. The spokesperson should dress appropriately; it shows his passion and convinces the audience of his credibility.