A(n) ________ is a portable case or loose-leaf binder containing a wide variety of sales-supporting materials

When radio is used as an advertising medium, which of the following statements is usually true.

a. Local customers embrace radio advertising. b. Radio advertising is usually very expensive. c. Segmentation strategies cannot be applied. d. The target audience is attentive to radio advertising. e. A low audience selectivity is provided by radio advertising.

The business success dimension of project success determines whether the project achieved significant commercial success

Indicate whether the statement is true or false