In terms of marketing communications, standardization is:
A) presenting the same message across national boundaries
B) a form of adaptation
C) new product development
D) a new form of the promotions mix
A
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A business enjoyed a profit and positive cash flow last year. An increase in which of the following this year, all else the same, would not affect profits but reduce cash flow?
a) the profits tax rate b) fixed costs c) depreciation allowance d) inventories e) accounts receivable
Aziz is a very low-skill manager. He thinks he is actually quite a good manager. According to the Dunning-Kruger effect, what is the MOST LIKELY response Aziz will have when he receives feedback about his lack of management skills?
A) He will be embarrassed by this feedback, and will be motivated to improve. B) He will not be interested in this feedback, and will not work on improving. C) He will recognize that his evaluations have been wrong, and will ask for additional training. D) He will be motivated to improve, but will be unlikely to be able to change his performance.