People Meter ratings individuals are prompted by a flashing red light to push buttons on a box to indicate who is in the room at that moment

a. True
b. False

ANSWER:
True

Communication & Mass Media

You might also like to view...

Audience analysis is important for developing a speech to entertain

Indicate whether the statement is true or false

Communication & Mass Media

Which term is used for anything that interferes with the accurate decoding of a message?

A. noise B. context C. feedback D. channel

Communication & Mass Media