Which retail institution is most likely to be an example of a destination store?

Which of the following statements is not true about exploratory research?

A) It is flexible. B) It is a pre-planned and structured design. C) It is versatile. D) It is often the front end of total research design.

Jerry and the team working on the Roger Tire Company marketing research project are developing ways to test their hypothesis that drivers of larger trucks prefer dual belted radial tires. What type of research are they conducting?

A) simple research B) exploratory research C) descriptive research D) causal research