You are a manager at a small business, and the firm's CEO wants the firm to globalize. What suggestions would you offer to accomplish this task? Should the firm globalize? Why or why not?

What will be an ideal response?

Many small businesses today can take advantage of opportunities in foreign markets that were previously closed to them. The Internet has in a sense leveled the playing field to some degree for small businesses. A good Website allows companies to sell to consumers all over the world without the cost of developing a physical presence in each market. In addition, the Internet can allow companies to become more efficient in areas such as communication.