Which of the following statements best describes the phrase "global localization" in a nutshell?
A) A global product must be the same product everywhere without modifications in the marketing mix.
B) A global marketer must push local markets to accept global products.
C) A global marketer must adapt product marketing mix to the similarities and differences in the world market.
D) A global product must be a different product everywhere across the world regions.
C
You might also like to view...
What is the best conclusion given the following information about research technicians employed in the scientific wing of a pharmaceutical organization? Females comprise 60 percent of the current workforce and 50 percent of the relevant population ( research technicians) and males comprise 40 percent of the current workforce and 50 percent of the relevant population.
A) There is a disparate impact on males as research technicians. B) There is a disparate impact on females as research technicians. C) There is no evidence of disparate impact among research technicians. D) There is evidence of disparate impact against both males and females as research technicians.
CADE Enterprises, a U.S. manufacturer, received assistance from the Overseas Private Investment Corporation when it expanded operations into Saudi Arabia. Which of the following types of support did CADE most likely receive from OPIC?
A) financial capital B) cultural training C) legal guidance D) political risk insurance