The success of Hannah Montana provides an excellent example of
A) a single-tactic marketing campaign.
B) pop culture adaptations of historical documents.
C) a government-funded effort to promote tourism in the U.S.
D) promotion embracing public relations and consumer-generated marketing.
E) the ways public television is reaching out to adolescent girls.
D
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How have the attitudes of marketing professionals changed in recent years?
A) They no longer treat public relations as merely an ancillary part of the marketing mix. B) They make sure that products and services meet the desires and needs of customers. C) They price products and services competitively. D) They ensure that products are distributed widely.
Which of the following postulates that top managers typically overestimate their ability to create value from an acquisition?
A. Bandwagon effect B. Fisher effect C. Hubris hypothesis D. International Fisher effect E. Learning effect