Explain the major steps in the target marketing process
What will be an ideal response?
The first step is market segmentation: dividing a market into smaller groups based on one or more meaningfully shared characteristics. Each group might require separate products or marketing mixes. The second step is targeting: evaluating each market segment's attractiveness and selecting one or more of the market segments to enter. The third step is positioning: developing a marketing strategy to influence how a target market segment perceives a good or service in comparison to the competition.
You might also like to view...
Organic structures rely on the authority hierarchy to facilitate coordination
Indicate whether the statement is true or false.
Oracle Database uses a System Change Number (SCN) to identify before images in rollback segments to prevent dirty reads
Indicate whether the statement is true or false