Chrysler's Personal Information Centers collect data from car owners on all aspects of buying a car. These PICs give the company the ability to engage in customized marketing
Chrysler is using internal secondary data in its database marketing efforts.
Indicate whether the statement is true or false
TRUE
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In the market structure method, niche firms generally have the smallest market shares
Indicate whether the statement is true or false
George wants to give a dining room table to Colleen. The table is in a self-serve storage unit
George gives the key to the storage unit to Colleen. Colleen takes the key, showing the appropriate gratitude. Which of the following statements best describes this situation? A) This gift is not valid because there is no consideration. B) George has made a valid gift to Colleen. C) This gift is not valid because there is no delivery. D) This gift is not valid because there is no acceptance. E) This gift is not valid because there is no donative intent.