When attempting to develop a persuasive message, people should consider the physical location, the situation, time or place of where the message will be placed. Kenneth Burke called this the

a. pentad
b. scene
c. dramatism
d. agent

b

Communication & Mass Media

You might also like to view...

The extent to which less powerful members of institutions and organizations within a culture expect and accept an unequal distribution of power is referred to as ________

a. human-nature b. power distance c. value orientation d. preferred personality

Communication & Mass Media

After Rupert Murdoch bought the Wall Street Journal, he made changes to make it more directly competitive with the New York Times

Indicate whether this statement is true or false.

Communication & Mass Media