Term for reaching a small segment of an audience in the hopes that the small segment will have particular interests that will be attractive to an advertiser
A. targeting B. programming C. narrowcasting D. both A & B E. all of these F. none of these
C. narrowcasting
Communication & Mass Media
You might also like to view...
A presentation delivered from a prepared outline or a set of notes is known as __________ speaking
a. impromptu b. extemporaneous c. manuscript d. memorized e. PowerPoint
Communication & Mass Media
Ongoing and reciprocal messages are characteristic of
A. noise. B. feedback. C. mass communication. D. interpersonal communication.
Communication & Mass Media