Merging (adding new customers) and purging (eliminating customers on multiple lists and customers who have not ordered merchandise over a given time period) are key functions in customer contact

Which of the following activities would be considered last by a manager while developing strategies?

A) analyzing the particular challenges that confront the firm B) deciding how best to contend with competitors C) examining the firm's specific strengths and weaknesses D) analyzing the particular opportunities for the firm

Ambiguities in the wording of an insurance contract are always construed against the writer

Indicate whether the statement is true or false