Which word or phrase applies to the agreement between the FTC and an advertiser in which specific terms of future conduct are stipulated?

a. voluntary compliance
b. cease and desist order
c. consent order
d. substantiation

c. consent order

Communication & Mass Media

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Jake has been chosen to introduce the president of his college at the biggest fundraiser of the year. What phrase should Jake avoid using?

A. "The president of Rockhurst is Father Curran" B. "Welcome to the 2008 fundraiser" C. "It is an honor and a privilege" D. "He has inspired us too…"

Communication & Mass Media

Informative speaking is defined as discourse that imparts new information, secures understanding, or reinforces accumulated information

A. True B. False

Communication & Mass Media