What is the function of a marketing information system (MIS)?
What will be an ideal response?
A marketing information system (MIS) consists of people and procedures dedicated to assessing information needs, developing the needed information, and helping decision makers use the information to generate and validate actionable customer and market insights.
The MIS begins and ends with information users—marketing managers, internal and external partners, and others who need marketing information. First, it interacts with these information users to assess information needs. Next, it interacts with the marketing environment to develop needed information through internal company databases, marketing intelligence activities, and marketing research. Finally, the MIS helps users to analyze and use the information to develop customer insights, make marketing decisions, and manage customer relationships.
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In the Work Experience section of the résumé, what positions should receive the largest write up?
A) The position that is most closely related to the target position B) The position that you enjoyed the most C) The position where you feel you learned the most D) The position with a title that indicates leadership and managerial potential E) The position you worked at the longest