Identify and discuss issues to consider when selecting the channel and medium for a report or proposal

What will be an ideal response?

Answer: In addition to the general media and channel selection criteria discussed in Chapter 3, consider several points for reports and proposals. First, for many reports and proposals, audiences have specific media requirements, and you might not have a choice. For instance, executives in many corporations now expect to review many reports via their in-house intranets, sometimes in conjunction with an executive dashboard, a customized graphical presentation of key performance parameters. Second, consider how your audience members want to provide feedback on your report or proposal. Do they prefer to write comments on a printed document or edit a wiki article? Third, will people need to be able to search through your document or update it in the future? Fourth, bear in mind that your choice of medium and channel sends a message. For instance, a routine sales report dressed up in expensive multimedia will look like a waste of valuable company resources.