According to the brand asset valuator model, strong new brands show ________
A) higher levels of esteem and knowledge than relevance, whereas both differentiation and energy are lower still
B) higher levels of differentiation and energy than relevance, whereas both esteem and knowledge are lower still
C) high knowledge—evidence of past performance—a lower level of esteem, and even lower relevance, energy, and differentiation
D) high levels on energy, differentiation, relevance, knowledge, and esteem
E) low levels on energy, differentiation, relevance, knowledge, and esteem
B
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Often presented visually on an executive dashboard, what type of report focuses attention on business processes whose performance falls outside the range of their defined KPI metrics?
a. Batch b. Drill-down c. Exception d. Ad hoc e. Annual
All of the following are governmental forces of globalization EXCEPT:
A. erosion of sovereignty by capital markets. B. pressure to lower trade barriers. C. pressure to reduce social welfare for citizens. D. creation of externalities such as resource depletion.