The market opportunity in Africa is limited because the people are too poor, and it is too risky to do business there

One of the reasons given for the success of reality television shows is that the shows appeal to a cultural bias that real-life drama is preferable to fiction

Americans desire adventure and escapism that offered them the opportunity for participation but do not require it. In terms of the five characteristics of innovations that affect the rate of adoption, reality television shows have a high degree of ________ . A) innovation B) complexity C) tangibility D) divisibility E) compatibility

Because of the competitive nature of most people, an excellent content seeding program that takes advantage of this human trait is to offer:

A) value-added incentives. B) financial incentives. C) something exclusive that makes the person feel special. D) a contest.