Using __________ as a "WOW" statement helps to humanize

your topic and can appeal one last time to your audience's
emotions.

a. facts and statistics
b. stories, anecdotes, illustrations, and narratives
c. credibility material
d. audience relevance material

b

Communication & Mass Media

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Procter & Gamble spends $400 million per year on market research which is more than any other single company

Indicate whether this statement is true or false.

Communication & Mass Media

Which kind of love is typically found in friendships and among family members?

A. ludus B. mania C. storge D. pragma

Communication & Mass Media