Your credibility is irrelevant to a speech to inform: People just want the information, and they don't care about you

The case suggests that some of the families' heartache could have been avoided if "well-intentioned" people had followed the company's crisis communications plan. Where, specifically, did they fail to follow the plan?

What will be an ideal response?

According to the text, few scientists are willing to go before the media and

make claims about how easy it is to identify the particular reasons for why a certain person would commit a mass shooting. Which of the following characteristics of science best explains the scientists’ reluctance?

a. Science is general. b. Science assumes a skeptical attitude. c. Science acknowledges the existence of objective truth. d. Science often leads to controversy. e. Science is private.