Identify and explain the three types of credibility discussed in your textbook.

What will be an ideal response?

Answers will vary.

Communication & Mass Media

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Ratings are calculated by dividing the number of a. viewers to a program by the number of viewers using their TV. b. viewers watching a local station by the number of viewers watching thenetwork

c. viewers to a program by the number of viewers with receivers. d. viewers using the TV by all those not using the TV.

Communication & Mass Media

Supply the general purpose, specific purpose, and central idea for a speech with the following main points:General Purpose:Specific Purpose:Central Idea:Main Points:I. The first type of weapon used in modern fencing is the foil.II. The second type of weapon used in modern fencing is the épée.III. The third type of weapon used in modern fencing is the sabre.

What will be an ideal response?

Communication & Mass Media