Which of the following statements about a free pricing strategy is false?
A) Free products and services can knock out potential and actual competitors.
B) The free pricing strategy was born in the early days of the Web.
C) It is difficult to convert free customers into paying customers.
D) Free products and services can help build market awareness.
B
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Juana looked at her September issue of O magazine and did not see anything of interest
However, after her mother was diagnosed with bipolar disorder, Juana found the issue extremely interesting because it offered advice on how to help people who are suffering from this problem. The fact that the boring issue became quite interesting is most directly due to a change in Juana's ________. A) exposure B) cultural values C) attention D) personality E) self-concept
A few years ago, which major nonprofit undertook a major organization-wide effort to reposition its brand because research found the agency was viewed as "like a stodgy old man?"
a. The United Way b. The American Heart Association c. Office of National Drug Control Policy d. Habitat for Humanity e. The American Cancer Society