Competitive intelligence (CI) may be defined as the process of enhancing marketplace competitiveness through a greater understanding of a firm's competitors and the competitive environment

What is the chief advantage of online presentations?

A) There is no live audience. B) There are fewer opportunities for questions and answers. C) Information can be back channeled to all interested parties. D) It is easier and less expensive to gather an entire team at a moment's notice. E) Nonverbal communication feedback is enhanced.

When continued service after the sale is essential, a firm will most likely compensate sales representatives with ________

A) bonus only B) straight salary C) straight commission D) bonus plus commission