State encompasses an object's properties and the values of those properties

Which statement is not true concerning a standard test market?

A) It is a one-shot case study. B) Test markets are selected and the product is sold through regular distribution channels. C) Where external validity is important, at least four test markets should be used. D) All statements are correct.

An injured party may bring a negligence lawsuit against the distributors and retailers of the defective product

Indicate whether the statement is true or false