Mailing of a new offer to a handful of selected customers instead of all customers reduces the response rate to the offer

During the accumulation period of a deferred variable annuity, the value of the individual account rises or falls based on

A) the variable premiums B) the insurer's expenses C) the number of annuitants D) the investment results

A researcher is interested in finding out people's perception of their prices relative to those at Target. Given this objective, the researcher should use a:

a. graphic rating scale b. noncomparative rating scale. c. comparative rating scale. d. nominal scale. e. hybrid scale