Sara received a painful shock while typing at her computer and now reacts with fear whenever she sees a computer. What is the unconditioned stimulus in this example?

The principle that "what we get out of memory depends on how we put it in memory" is

called encoding __________ . Fill in the blanks with correct word

When people hear a sound, their ears turn the vibrations in the air into neural messages from the auditory nerve, which makes it possible for the brain to interpret the sound. This process is called

a. encoding. b. storage. c. retrieval. d. evaluation. e. rehearsal.