What causes some producers to compete for the attention and resources of intermediaries?
A) bandwidth
B) capacity limitations
C) slotting allowances
D) online venues
E) direct comparisons
Answer: B
Explanation: Because of the amount of space in the marketing channel, producers often compete for the attention and resources of intermediaries. In some industries, channel capacity is at such a premium that retailers can demand payments from producers in exchange for carrying their products for an agreed-upon length of time.
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