Which of the following is true about customer relationship marketing?
A) It is more focused on what happens before a customer is acquired.
B) It aims to develop a short-term customer relationship to lower the cost of marketing.
C) It has the same meaning as customer relationship management.
D) It is a high-level program for developing ongoing individualized relationships with certain customers when both company and customer value are very high.
E) It is a range of one-on-one relationship marketing programs based on the level of company and customer value.
E
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At the date of issue, bond buyers determine the present value of the bonds' cash flows using the market interest rate.
a. true b. false
The credit spreads for a counterparty for 5 and 6 years are 2% and 2.2% respectively. The recovery rate is 60%. What is closest to the unconditional default probability for the sixth year?
A. 0.04 B. 0.05 C. 0.06 D. 0.07