The purpose of market segmentation is to enable a marketer to tailor marketing mixes to meet the needs of specific segments
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Market segmentation is the process of dividing a market into meaningful, relatively similar, and identifiable segments or groups. The purpose of market segmentation is to enable a marketer to tailor marketing mixes to meet the needs of specific segments.
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AAA Insurance Company has transferred a portion of its loss exposure to BBB Insurance Company. In this reinsurance transaction, what is AAA Insurance Company called?
A) Captive insurer B) Tertiary insurer C) Primary insurer D) Secondary insurer
Which of the following statements regarding insurance company organization is CORRECT?
A) Stock companies are owned by the policyholders. B) A stock company pays dividends to its policyholders. C) A policyholder in a mutual company may receive a dividend. D) Mutual companies do not declare dividends."