What is version management and why is it important?
What will be an ideal response?
Every collaborative project involves sharing of content. Although email is simple, easy,
and readily available, it will not suffice for collaborations in which there are many document
versions or for which there is a desire for content control. Storing documents on servers is better
than using email attachments because documents have a single storage location. They are not
scattered in different team members' email boxes. However, without any version management it
will be impossible to know who changed the document and when. Version management is a
technique used for sharing electronic content. Systems that provide version management track
changes to documents and provide features and functions to accommodate concurrent work.
Google Drive and Microsoft One Drive are examples of systems that provide version
management.
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The "flighting" pattern of advertising can be best described by:
A) a continuous pattern of advertising evenly distributed over the period. B) a basic level of advertising combined with regularly scheduled bursts of advertising. C) a burst of advertising alternated with a period of no advertising. D) a basic level of advertising at irregular intervals.
A junior marketing executive at MegaGrain Cereals suggests increasing the package size and price of its best-selling brand without increasing the amount of cereal inside the box. Her superior warns that this might be a bad idea because MegaGrain's long-term survival, like most companies, depends on
A) ? cost-cutting measures. B) ? continually selling to new customers and markets. C) ? creating and maintaining satisfying exchange relationships. D) ? high-volume, low-margin sales. E) ? increasing shelf space for their brands.