What audience-related challenges can be found in the following scenario? An ad agency is given an account with Royal Caribbean Cruise Lines to create a mass mailing campaign targeted at corporate executives. The ad agency is concerned, however, that their mailer will be hastily pre-judged as "just another flimsy sales pitch."
A) inattention
B) misperception
C) lack of motivation
D) inertia
B
Communication & Mass Media
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Perception and identity are often interwoven.
a. true b. false
Communication & Mass Media
Suppose you are appointed to a college task force by the president, and your charge is to propose ways to provide a safer campus. Your first step as a team should be to:
A. Define your purposes and goals B. Brainstorm possible solutions C. Identify campus safety problems D. All of the above E. None of the above
Communication & Mass Media