Why should a university’s PR department audit the institution’s social media profiles?

a. to develop a monthly calendar of content
b. to control all posts
c. to ensure a common understanding of purpose and goals exists
d. to leverage analytics tools

c. to ensure a common understanding of purpose and goals exists

Communication & Mass Media

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When researchers examined the friendship networks on individuals' Facebook profiles, they were often able to

a. identify the personality type of the individual. b. predict marital success of the individual. c. ascertain family communication patterns on the basis of photos and status updates. d. identify individuals' sexual orientation on the basis of the sexual orientation of their online friends.

Communication & Mass Media

Telecommuting is an example of de-skilling

a. True. b. False.

Communication & Mass Media