General Electric Co. was accused of conspiring with De Beers Centenary AG to set a price for industrial diamonds, which are used on industrial cutting tools. As a result, what were the two companies charged with?

a. channel control pricing tactics
b. unfair trade practices
c. price discrimination
d. price fixing

Ans: d. price fixing

Business

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There are several major segmentation variables that might be used by a marketer to address a consumer market

If the marketer were to use the social class, psychographic lifestyle, and readiness stage to segment its market, identify possible segmentation subcategories under each of the three.

Business

A(n) ________ is a member of a board of directors who is not an officer of the corporation

A) corporate officer B) chief executive officer C) ombudsman D) outside director

Business