Two types of evaluations have to occur in a campaign: monitoring and postmortems

a. True
b. False

A

Communication & Mass Media

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What is the most visible part of public relations work?

a) Communication b) Research c) Planning d) Evaluation

Communication & Mass Media

Advertisers should use positive stereotypes, such as African Americans are good athletes, Hispanics have rhythm, and Asian Americans are math wizards

Indicate whether the statement is true or false

Communication & Mass Media