Two types of evaluations have to occur in a campaign: monitoring and postmortems
a. True
b. False
A
Communication & Mass Media
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What is the most visible part of public relations work?
a) Communication b) Research c) Planning d) Evaluation
Communication & Mass Media
Advertisers should use positive stereotypes, such as African Americans are good athletes, Hispanics have rhythm, and Asian Americans are math wizards
Indicate whether the statement is true or false
Communication & Mass Media