________ refers to the quantitative amount of discomfort felt.

A. Selective exposure
B. Magnitude of dissonance
C. The dissonance ratio
D. The degree of importance

Answer: B

Communication & Mass Media

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The right to call meetings, usually given to a chair, is an example of a(n) ______________ type of

power. a. authoritative b. legitimate c. coercive d. referent e. reward

Communication & Mass Media

A(n) ________ is an evaluation about what is good or bad.

A. belief B. proposition of fact C. proposition of policy D. opinion

Communication & Mass Media