In which of the following situations is being first to initiate a particular move not likely to result in a positive payoff?
a. when potential buyers are skeptical about the benefits of a new technology or product being pioneered by a first mover
b. when pioneering helps build up a firm's image and reputation with buyers
c. when first-time buyers remain strongly loyal to a pioneering firm in making repeat purchases
d. when moving first can constitute a preemptive strike, making imitation extra hard or unlikely
e. when moving first can result in a cost advantage over rivals
Ans: a. when potential buyers are skeptical about the benefits of a new technology or product being pioneered by a first mover
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Indicate whether the statement is true or false a. True b. False
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