Which of the following falls under the category of mind games, financial personality, and your money?
A) The sunk cost effect
B) Mental accounting
C) Viewing your tax refund as "mad money"
D) All of the above
Answer: D
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________ requires people to create a collage from magazine photos or drawings to depict their perceptions
A) Brand personification B) Projective technique C) Visualization D) Laddering E) Metaphor Elicitation Technique
A retailer attempting to improve its selling efficiency from 60 percent to 70 percent reduced its selling expense budget from $400,000 to $300,000 . However, its new selling efficiency was reduced to 50 percent. What happened?
a. Sales decreased from $1,000,000 to $500,000. b. Sales decreased from $1,000,000 to $600,000. c. Sales decreased from $1,000,000 to $700,000. d. Sales increased from $1,000,000 to $1,250,000.